Project Overview
Project Overview
Many individuals struggle with healthy eating due to a lack of culinary skills and nutritional knowledge. Without user-friendly resources, they rely on unhealthy options instead of preparing nutritious meals.
NutriChef provides an intuitive experience that equips users with knowledge, skills, and confidence to prepare nutritious meals. Our accessible cooking guidance empowers users to make healthier food choices for improved health and well-being.
Many individuals struggle with healthy eating due to a lack of culinary skills and nutritional knowledge. Without user-friendly resources, they rely on unhealthy options instead of preparing nutritious meals.
NutriChef provides an intuitive experience that equips users with knowledge, skills, and confidence to prepare nutritious meals. Our accessible cooking guidance empowers users to make healthier food choices for improved health and well-being.
Role: Product Designer, UX Researcher, UX/UI Designer
Role: Product Designer, UX Researcher, UX/UI Designer
Duration: October to November2023
Duration: October to November2023
Responsibilities: Product Strategy, User Research, Interaction, Visual design, Prototyping & Testing
Tools: Figma, Adobe Photoshop, Miro, pen and paper
Tools: Figma, Adobe Photoshop, Miro, pen and paper
See Prototype
See Prototype
Process
Process
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Problems
Problems
Solutions
Solutions
Lack of culinary skills and nutritional knowledge
Lack of culinary skills and nutritional knowledge
Step-by-step tutorials and nutritional insights making healthy cooking accessible
Step-by-step tutorials and nutritional insights making healthy cooking accessible
Time and effort commitment creates a learning curve
Time and effort commitment creates a learning curve
Clear preparation times, interactive ingredient lists, and habit-tracking to guide users' progress
Clear preparation times, interactive ingredient lists, and habit-tracking to guide users' progress
Perception of healthy food as bland, reducing adoption
Perception of healthy food as bland, reducing adoption
Personalized recipe discovery based on taste preferences to make healthy eating enjoyable
Personalized recipe discovery based on taste preferences to make healthy eating enjoyable
empathise
EMpathise
Assumptions
Assumptions
Before diving into development, I formulated initial user assumptions based on market research, competitive analysis, and industry trends in nutrition and cooking apps. These assumptions were intended to guide our initial direction and be validated through user research.
Before diving into development, I formulated initial user assumptions based on market research, competitive analysis, and industry trends in nutrition and cooking apps. These assumptions were intended to guide our initial direction and be validated through user research.
Click the table to enlarge
Research
To validate these assumptions and gather comprehensive user insights, I implemented both qualitative and quantitative research methods. This mixed-methods approach was chosen to provide both breadth and depth of understanding.
Quantitative Research: I distributed online surveys, collecting responses from 20 completed questionnaires. While this sample size has limitations for statistical significance, it provided valuable directional insights to inform our interview approach.
Qualitative Research: I conducted in-depth interviews with 8 selected participants representing each assumed user type, allowing for rich contextual information and personal narratives that quantitative methods couldn't capture.
This comprehensive research approach helped validate which assumptions were accurate and revealed additional user needs that informed the product development direction.
20
User Surveys
10
Survey Questions
8
Interviews
Survey Insights
18/20
of participants mentioned Nutritional knowledge as a barrier to choosing a healthy diet
16/20
of participants mentioned time and effort as an influence on their not choosing a healthy diet
6/20
of participants mentioned cook skill as an influence on their not choosing a healthy diet
6/20
of participants mentioned taste as an influence on their not choosing a healthy diet
18/20
of participants preferred personalized recipe recommendations
18/20
of participants felt they would give up healthy eating within 1-2 months
18/20
of participants found existing healthy recipes are difficult to understand/follow
16/20
of participants cited preparation time as a key factor in recipe selection
Participant 1
Healthy recipes are usually simply seasoned and I find the flavors bland and unappetizing.
Participant 2
I'm a terrible cook and even with recipes, I still mess up it.
Participant 3
I have special dietary needs and if I were to find healthy recipes that meet my dietary needs, then I would need to spend a lot of time browsing the internet.
Pain Points
Pain Points
To better understand the results of the user research, I summarized the following 4 pain points.
To better understand the results of the user research, I summarized the following 4 pain points.
Limited Time
Limited Time
Hectic schedules result in unhealthy eating habits.
Fast food becomes a default option due to time constraints of preparing meals.
Hectic schedules result in unhealthy eating habits.
Fast food becomes a default option due to time constraints of preparing meals.
Limited Cooking Skills
Limited Cooking Skills
Limited Cooking Skills
Inadequate cooking skills lead to recipe avoidance.
Fear of mistakes hinders experimentation with healthier dishes.
Inadequate cooking skills lead to recipe avoidance.
Fear of mistakes hinders experimentation with healthier dishes.
Nutritious Ingredients
Nutritious Ingredients
Nutritious Ingredients
High costs limit access to nutritious food.
Limited availability of fresh produce in some areas.
High costs limit access to nutritious food.
Limited availability of fresh produce in some areas.
Bland Taste
Bland Taste
Healthier meals often perceived as less flavorful.
Dissatisfaction with taste drives preference for less healthy options.
Healthier meals often perceived as less flavorful.
Dissatisfaction with taste drives preference for less healthy options.
Define
define
Personas
Personas
Based on survey and interview insights, I developed user personas that capture recurring patterns and pain points, helping me better understand and empathize with our target users.
Based on survey and interview insights, I developed user personas that capture recurring patterns and pain points, helping me better understand and empathize with our target users.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
Persona #1
Hannah Bauer
31y/o Human Resources Professional - Amsterdam
Hannah, a single mother, balances her corporate HR role with raising her 5-year-old son, Adam, who loves snacking. She wants to create healthy, appealing meals for him while improving her own eating habits for weight loss. Her busy schedule and limited cooking skills make this challenging.
Goals
To prepare healthy, tasty meals that reduce Adam's snacking habits.
To follow a healthy eating plan supporting her weight loss goals.
To manage their diets efficiently despite her busy schedule.
Challenges
Limited time for meal research and preparation due to work demands.
Lack of cooking confidence making meal preparation intimidating.
Finding nutritious recipes appealing to her son.
Needs
Quick access to healthy, kid-friendly recipes.
A simple platform for streamlined meal planning.
Tools to improve cooking skills and kitchen confidence.
Efficient meal planning that fits her busy lifestyle.
Support for tracking healthy eating habits for both of them.
Persona #2
Michael Chen
28y/o Content Creator - Seattle
Michael is a professional content creator who documents his daily life on social media with a substantial following. After being diagnosed with Type 2 diabetes, he's committed to transforming his diet while maintaining his engaging online presence. Recently moved to Seattle and living independently, he's using this life transition as content for his vlog series about healthy living with diabetes. Though he understands nutrition basics, he struggles to balance his specific dietary restrictions with creating visually appealing meals that resonate with his audience.
Goals
To create meals that adhere to his diabetes management plan.
To produce visually striking food content that maintains his social media aesthetic.
To inspire others with dietary restrictions through appetizing, health-conscious recipes.
Challenges
Special dietary needs require careful meal planning and ingredient selection.
Finding diabetic-friendly recipes that don't sacrifice visual appeal or taste.
Adjusting to a new city while managing his health condition publicly.
Needs
Diabetic-friendly recipes with clear nutritional information.
Customizable meal options that accommodate his glucose management needs.
Community features to connect with others managing similar dietary restrictions.
User Journey Map
User Journey Map
To better understand user pain points and emotions, I created a comprehensive user journey map combining insights from both Hannah and Michael's experiences. This journey map illustrates the challenges our personas face at different stages and demonstrates how NutriChef addresses their specific needs—from Hannah's time constraints with meal preparation for her family to Michael's requirements for diabetic-friendly, visually appealing recipes for his content creation.
To better understand user pain points and emotions, I created a comprehensive user journey map combining insights from both Hannah and Michael's experiences. This journey map illustrates the challenges our personas face at different stages and demonstrates how NutriChef addresses their specific needs—from Hannah's time constraints with meal preparation for her family to Michael's requirements for diabetic-friendly, visually appealing recipes for his content creation.
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Solutions
Solutions
Looking at the pain points our users experienced, I needed to develop solutions that would actually make their lives easier. To spark creativity, I conducted a targeted brainstorming session focusing on the 4 key pain points we identified. Then, I organized all ideas into an Impact-Effort Matrix, helping me prioritize solutions that would deliver maximum value while remaining feasible to implement.
Looking at the pain points our users experienced, I needed to develop solutions that would actually make their lives easier. To spark creativity, I conducted a targeted brainstorming session focusing on the 4 key pain points we identified. Then, I organized all ideas into an Impact-Effort Matrix, helping me prioritize solutions that would deliver maximum value while remaining feasible to implement.
Based on this prioritization, I selected these key solutions for NutriChef's initial wireframe version:
Based on this prioritization, I selected these key solutions for NutriChef's initial wireframe version:
User Story & User Flow
User Story & User Flow
After completing the user research, I illustrated a user story in the case of persona Hannah and Michael to show the main features of the platform and map the corresponding user flow.
After completing the user research, I illustrated a user story in the case of persona Hannah and Michael to show the main features of the platform and map the corresponding user flow.
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Persona #1 - Hannah
Persona #2 - Michael
Ideate
Ideate
Wireframe
Wireframe
Before I started creating the digital wireframe, I created two different designs for the homepage, as well as separate versions for the recipe page and the user profile page. My focus was on emphasizing the most important functions on the homepage to ensure that our users can quickly find the content they're seeking.
Before I started creating the digital wireframe, I created two different designs for the homepage, as well as separate versions for the recipe page and the user profile page. My focus was on emphasizing the most important functions on the homepage to ensure that our users can quickly find the content they're seeking.
After sketching on paper, I translated the most effective elements into digital wireframes. These focused on clear information hierarchy and intuitive navigation patterns. The digital format allowed me to refine user flows between screens and ensure consistent placement of key features like filtering options and nutritional information that address our users' pain points.
After sketching on paper, I translated the most effective elements into digital wireframes. These focused on clear information hierarchy and intuitive navigation patterns. The digital format allowed me to refine user flows between screens and ensure consistent placement of key features like filtering options and nutritional information that address our users' pain points.
Here, I translated the solutions identified in our problem analysis into tangible features within the wireframes. The following screens demonstrate how key solutions like grouped tags, habit tracking, automatic nutrition record, visual aids, and nutrition insights take shape in the low-fidelity prototypes, addressing the specific pain points we uncovered during research.
Here, I translated the solutions identified in our problem analysis into tangible features within the wireframes. The following screens demonstrate how key solutions like grouped tags, habit tracking, automatic nutrition record, visual aids, and nutrition insights take shape in the low-fidelity prototypes, addressing the specific pain points we uncovered during research.
User Testing & Insights
User Testing & Insights
After creating interactive low-fidelity wireframes, I conducted the first round of user testing with 6 participants to validate our design direction and identify potential issues early in the process.
After creating interactive low-fidelity wireframes, I conducted the first round of user testing with 6 participants to validate our design direction and identify potential issues early in the process.
Key Findings
Key Findings
These testing insights directly informed my refinements to the wireframes before moving into high-fidelity design. I addressed navigation inconsistencies, improved button feedback, and enhanced the shopping list functionality to create a more intuitive experience. The following high-fidelity designs showcase how these improvements took shape while maintaining focus on our core solutions for NutriChef's target users.
These testing insights directly informed my refinements to the wireframes before moving into high-fidelity design. I addressed navigation inconsistencies, improved button feedback, and enhanced the shopping list functionality to create a more intuitive experience. The following high-fidelity designs showcase how these improvements took shape while maintaining focus on our core solutions for NutriChef's target users.
Prototype
Prototype
After completing the initial user testing, I iterated on the wireframes based on the feedback given by the participants and worked on the design of a more detailed version: the Hi-Fi prototype.
After completing the initial user testing, I iterated on the wireframes based on the feedback given by the participants and worked on the design of a more detailed version: the Hi-Fi prototype.
Hi-Fi Prototype
Hi-Fi Prototype
Test
Test
Testing & Iteration
Testing & Iteration
After completing the high-fidelity prototype, I conducted a comprehensive usability test to validate the design solutions and identify any remaining pain points. Working with 6 participants who matched our target user profiles, I observed their interactions with key features and collected feedback through task completion exercises and post-test interviews.
After completing the high-fidelity prototype, I conducted a comprehensive usability test to validate the design solutions and identify any remaining pain points. Working with 6 participants who matched our target user profiles, I observed their interactions with key features and collected feedback through task completion exercises and post-test interviews.
Clickable MVP Prototype
Clickable MVP Prototype
Click it and play around!
Click it and play around!
wrap up
Wrap up
Learning
Learning
More doesn't mean better
Initially trying to address all user pain points simultaneously led to feature overload and confused testers. I learned to prioritize solving critical problems rather than implementing every possible solution, focusing on quality over quantity.
Feedbacks matter
Hiding the shopping list in a hamburger menu proved to be a mistake when users couldn't find this highly valued feature. User testing revealed this blind spot in my assumptions, prompting a redesign that made it prominently accessible in the upper right corner.
More doesn't mean better
Initially trying to address all user pain points simultaneously led to feature overload and confused testers. I learned to prioritize solving critical problems rather than implementing every possible solution, focusing on quality over quantity.
Feedbacks matter
Hiding the shopping list in a hamburger menu proved to be a mistake when users couldn't find this highly valued feature. User testing revealed this blind spot in my assumptions, prompting a redesign that made it prominently accessible in the upper right corner.
Next Step
Next Step
Based on my Impact-Effort Matrix analysis, I've identified three promising enhancements for future iterations:
Intelligent Pantry Integration: Suggest recipes based on ingredients users already have, addressing the "Don't have time to shop" pain point.
Weekly Meal Preparation System: Allow users to plan multiple meals with consolidated shopping lists, directly addressing time constraints.
Step-by-Step Troubleshooting Guides: Help users navigate common cooking challenges, benefiting those with limited skills.
These features address key user needs while maintaining reasonable implementation complexity, making them excellent candidates for development after validating the core MVP functionality.
Based on my Impact-Effort Matrix analysis, I've identified three promising enhancements for future iterations:
Intelligent Pantry Integration: Suggest recipes based on ingredients users already have, addressing the "Don't have time to shop" pain point.
Weekly Meal Preparation System: Allow users to plan multiple meals with consolidated shopping lists, directly addressing time constraints.
Step-by-Step Troubleshooting Guides: Help users navigate common cooking challenges, benefiting those with limited skills.
These features address key user needs while maintaining reasonable implementation complexity, making them excellent candidates for development after validating the core MVP functionality.
Thank you for reading.
Thank you for reading.
Thank you for reading.
Check out my other case studies below ↓
Check out my other case studies below ↓
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